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Reliance to embed e-commerce app into WhatsApp inside six months | The Specific Tribune

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BENGALURU:

Mukesh Ambani’s Reliance Industries plans to embed its e-commerce app JioMart into WhatsApp inside six months, monetary day by day Mint reported on Monday, because the Indian conglomerate seems to ramp up its retail and grocery enterprise within the nation.

Reliance, which has been making an attempt to maneuver away from its mainstay oil and vitality enterprise, had final yr raised about $26 billion from traders like Google and Fb for its digital and retail arms because it takes on Amazon.com Inc and Walmart-backed Flipkart in India.

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The transfer to combine JioMart with WhatsApp will permit a whole bunch of thousands and thousands of customers to order merchandise from Reliance with out having to go away the app, Mint stated, citing two officers conscious of the event.

Finally depend, WhatsApp had about 400 million customers in India. Fb invested $5.7 billion for a 9.99% stake in Jio Platforms final yr.

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JioMart was launched right here in Might final yr with plans to be operational throughout 200 cities in India. The e-commerce enterprise of Reliance’s retail arm provides free categorical grocery supply from neighborhood mom-and-pop shops.

Reliance Industries and WhatsApp proprietor Fb didn’t instantly reply to Reuters requests for remark.

 

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