Netflix will launch an internet retailer to promote attire, life-style merchandise and collectibles primarily based on its fashionable exhibits, the streaming big stated on Thursday.
The web retailer, Netflix.store, will first be accessible in the US and increase into different international locations within the coming months.
The shop will promote restricted version merchandise regularly, along with merchandise accessible at retail shops via its companions.
The newest launch comes as streaming competitors intensifies with a rising checklist of corporations launching their very own providers and battling for shoppers’ consideration with new exhibits and collection.
Netflix has additionally created video games primarily based on exhibits “Stranger Things” and “La casa de Papel (Money Heist).”
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Gadgets debuting this month embrace streetwear and motion figures primarily based on anime collection “Yasuke” and “Eden” amongst others, Netflix stated. It additionally plans to launch unique merchandise primarily based on hit exhibits “The Witcher” and “Stranger Things.”