Eminem has launched a brand new music video for “Higher” that includes the UFC’s Dana White and ESPN’s Michael Eaves.
The video was dropped on Saturday forward of that night time’s Dustin Poirier vs. Conor McGregor UFC occasion.
“All I know is every time I think I hit my ceiling/ I go higher than I’ve ever f—in’ been,” Eminem sings within the refrain.
“Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point,” stated David Nieman, VP of sports activities and gaming for Interscope Geffen A&M in an announcement.