Careem is collaborating with the United Nations Improvement Programme (UNDP) to boost consciousness on issues of safety, gender sensitization, site visitors guidelines and civic sense by means of a sequence of animated movies.
With the assistance of animated movies, the tremendous app goals to focus on social points which can be thought of tabooed in society. The movies may also incorporate the onboarding course of for coaching Careem’s Captains on the time of registration.
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“Our efforts for ensuring safety at Careem never stops. We are constantly working to enhance the overall experience for our customers. That being said, Captains are an integral part of the Careem family and we will continue to work on their capacity building by continuously educating them. This partnership will act as a catalyst in providing such training to our deserving Captains,” mentioned Mohsin Zaka, Common Supervisor Trip-Hailing, Careem Pakistan.
“Part of UNDP Youth Empowerment Programme’s mandate is to engage youth in positive discourse and develop content for promoting positive social messaging. UNDP would hence like to thank Careem for helping develop these educational videos for dissemination among its Captains. In particular, we are pleased to know that the gender sensitization awareness video has already been included as a permanent part of daily Captain training at Careem,” mentioned Laura Sheridan, Programme Specialist, Youth Empowerment Programme, and UNDP.
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Together with their success, ride-hailing providers have additionally gained a foul reputation over passenger issues of safety. Careem is hoping to offer safety for patrons and captains.