Amazon on Wednesday launched a lower-priced mobile-only subscription plan for its video streaming service in India, undercutting an analogous plan by Netflix to woo price-sensitive subscribers.
The Amazon Prime Video plan, meant for single customers and accessible in customary definition high quality, will value 89 rupees ($1.22) per thirty days initially, the corporate stated.
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In India, the place information packages are among the many least expensive on the planet, mobile-only plans are more likely to acquire extra traction given a lot of smartphone customers. Such plans additionally assist over-the-top (OTT) gamers faucet into bigger audiences, particularly those that prefer to eat content material on the go.
Amazon stated it was partnering with India’s telecom main Bharti Airtel to roll out the plan to thousands and thousands of its pay as you go subscribers.
Airtel prospects on bundled pay as you go packs can avail of a 30-day free trial by signing up on Prime Video from the Airtel Thanks app utilizing their cellular quantity, Amazon stated.
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After the free trial ends, Airtel prospects can entry the service by means of pay as you go recharges beginning at 89 rupees for 28-days entry.
Amazon Prime Video will proceed to be accessible for 999 rupees yearly or 129 rupees per thirty days, as a part of its customary providing. Compared, Netflix fees between 499 rupees to 799 rupees for a month-to-month subscription.